marcusevans conferences

Market Expansion: Access and Commercial Strategy

Enhancing market access and commercial effectiveness in the ever evolving healthcare landscape for maximised value and profitability

2-3 Jul 2015
Kempinski Hotel Beijing Lufthansa Center, China


Why You Should Attend

Market Expansion: Access and Commercial Strategy

Do you understand the key characteristics of market access in the healthcare industry and planning an effective commercial strategy?

With the increasing expansion in China healthcare coverage system making healthcare services more accessible, organizations face many unique barriers to profitability, from hospital listing to provincial bidding to mandatory retail pricing.

marcus evans Market Access & Commercial Strategy for Healthcare Industry conference is a platform designed carefully to discuss on accessing the markets in the region effectively and hear the best practices on planning your commercial strategy to expand your market reach.

To ensure that you receive the most out of the conference, we have invited senior government representatives, experts in market access, regulatory affairs, strategic planning, commercial excellence, sales and marketing from the leading pharmaceutical and medical device companies.

You are provided an opportunity to create your own agenda by choosing from two different streams during the breakout sessions on both days of the conference:

Stream One: Effective Market Access
Stream Two: Commercial Planning for Market Expansion


Key Topics

  • Continuously Identifying, Monitoring and Mapping the Value Drivers for Diverse Stakeholders
  • Evaluating Possible Changes, Future Trends and the Potential Impact of New Regulations on Healthcare Organisations
  • Maximising Revenue and Profit through Enhanced Product Lifecycle Management (PLM)
  • Developing the Most Advantageous Pricing Strategy with a Comprehensive Consideration
  • Establishing Unmet Needs in the Market and Developing a Strategy to Maximise Opportunities
  • Previous Attendees Include

    AbbVie, Astellas, Bard, Baxter, Bayer Healthcare, Bide Pharmatech, Cardinal Heath, Coldplast, Ever Neuro Pharma, Fresenius Kabi, GSK, Ipsen, Johnson & Johnson, Kyowa Kirin, Novo Nordisk, Ortho Clinical, Sanofi, Servier, Sinovac, Synthasia, UCB Pharma, Xian-Janssen


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Iridium Sponsor
    Roland Berger Strategy Consultants
    Visit website >>
    Gold Sponsor
    PharmEng Technology Pte Ltd
    Visit website >>
    Business Development Sponsor
    InVentiv Health
    Visit website >>


    Event Partners


    Practical Insights From

    Raphael Ho
    Global Commercial Director
    GSK, Singapore

    Terence Tsang
    VP & Head of Geographic Expansion
    Boehringer Ingelheim, China

    Qian Ni
    Head of Access Strategy & HEOR
    Novartis China

    Carlson Liu
    Key Account Director
    Abbott, China

    Wewei Feng
    Director, Access Strategy Planning
    Eli Lilly and Company, China

    James Huang
    Vice President, Business Unit 1, Oncology
    Roche, China

    Xiao-Jing Chen
    Senior Director, Market Access
    Covidien, China s Huang

    Click Here For Full Agenda

    Voice of Our Customers
    • "Rich and high quality content" Novartis
    • "Very well marketing research has been done to putting on this comprehensive event! Nice work to management" Roche
    • "Very well organised structure of topics and discussion" Novo Nordisk
    • "Useful case studies and very practical" CSL Biotherapies Asia Pasific
    • "Topics were very practical" Johnson & Johnson
    Latest Conference News & Resources



    Join the Discussion

    Follow on LinkedIn





    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew - Marketing Executive


    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    Telephone:
    +91 22 4231 7750
    Fax: +603 2723 6699
    Email: SharonC@marcusevanskl.com