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Path to Purchase

Capturing how shoppers behave in the omni-channel world; transforming brand positioning into brand experience, and experience into conversion

19-20 Mar 2015
InterContinental Shanghai Pudong,, Christmas Island

Conference Workshop

Workshop Title: Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness
This session will navigate through metrics framework, media attribution and channel integration by using world-class data analytics
Workshop Moderator: Christian Bartens
Company: CEO & Founder Datalicious, Australia

Why You Should Attend

Path to Purchase

The retail world is rapidly swinging towards an omni-channel format. Shopper marketing is no longer just about freestanding inserts, point-of-purchase displays and in-store promotions. It is now also about mobile retailing, social coupons, digital wallets and big data. Today’s shoppers are in a state of flux. They are influenced by a myriad of digital options that are being used for product research and increasingly purchases. Shopper behaviours follow suit. Is your company prepared to capitalise on the mega-changes in the world’s fastest growing market?

Join us at marcus evans Path to Purchase conference! This two-day conference will discuss the holistic approach to reaching targeted shoppers; unlock value across devices and platforms; and probe impactful omni-channel solutions. The leading marketers and retailers will gather together to showcase on integrating your strategies, insights, and technology; harvesting from a sustainable O2O2O system and evolving the focus of shopper marketing beyond its historical centre of gravity!

Tailor-make your own programme by selecting from either of the streams:
Stream One: Shopper Insights & Analytics
Stream Two: Shopper Experience & Conversion

Key Topics

  • Winning the Battle for a Sale :How Philips Putting Shopper at the Heart of their Marketing Strategy
  • Moving FAW-VW Audi Business Forward through Embracing Data Driven Marketing Concepts
  • Unilever’s Excellence Content Marketing by emphasizing “ It’s Not About Storytelling; It’s About Telling a Story Well”
  • Learn from Amazon, China on Leveraging on the Latest Technologies to Enhance Product Display and Shopper Interaction
  • Benchmark on how GSK from UK Driving Brand Credibility and Closure In-Store by Impactful Science Communication and Holistic Shopper Engagement
  • Previous Attendees Include

    A-List Corporate Ltd., Busana Apparel Group, Crocs Trading (Shanghai) Co. Ltd., Estee Lauder (Shanghai) Commercial Co. Ltd., Kyramode, Legend Swimwear Factory Limited, MAS Design (Hong Kong) Ltd., Montaigne Garmdents (Shanghai) Co. Ltd., PT Pan Brothers Tbk, Skechers Trading (Shanghai) Co. Ltd., Sogo Hong Kong Co. Ltd., Target Sourcing Services Co. Ltd., The Wing On Department Stores (HK) Ltd., Top Form Brassiere Manufacturing Co. Ltd.

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Simone Caljouw
    Director Global Shopper Marketing, BG Personal Care and Health & Wellness
    Philips Consumer Lifestyle, Netherlands

    Rene Rust, PhD
    Senior Director of Marketing – Global Skin Health
    GSK, United Kingdoms

    Aseem Puri
    Senior Director Marketing – Fabric Cleaning Asia
    Unilever, Singapore

    Truman Lee
    VP – Kindle
    Amazon, China

    John Yang
    Chief Marketing Officer
    Lotus Supermarket Chain Store Co., Ltd.

    Kristin Harder
    Head of Marketing Promotion
    FAW-VW Audi, China

    Sawan Malik
    Head of Retail Management – APAC
    Microsoft, China

    Leonardo Garcia
    Shopper Marketing Director
    The Coca-Cola Company, China

    Click Here For Full Agenda

    Voice of Our Customers
    • "The forum provides an overview on shopper marketing, and is high relevant to our work. Invite a lot of well known companies for knowledge sharing." Unilever
    • "Good speakers line up, good mix of industries and categories" Johnson & Johnson
    • "Intensive and useful workshop paired with conference, good job" Perfetti Van Melle Confectionery
    • "Great sharing from different brands and excellent networking opportunity with experts from different industries." Dell
    • "A good combination of topics and professionals!" Tesco
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    +91 22 4231 7750
    Fax: +603 2723 6699