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第二届医药2014:卓越销售与市场

通过制定和实施最佳的策略,在加强合规的同时提升市场效力和销售额

20-21 Nov 2014
上海锦江汤臣洲际大酒店, China


Why You Should Attend

第二届医药2014:卓越销售与市场

中国医药行业的价值将从2013年的480亿美元增长到2020年的3150亿美元,这是每年复利超过26%的增长。调研公司GlobalData的数据已经清晰地显示,中国已经成为全球第二大的医药市场。然而,市场的动态变化、移动和数字工具的发展、中国政府对行业日益加剧的监管,催促着行业的决策者们提升商业绩效,在保持合规的运作的同时追求最大化的收益。

marcus evans 第二届医药2014:卓越销售与市场大会将由最成功的行业领袖们带来一系列的案例分析,展示各种最佳实践,比如如何制定一个以客户为中心的市场策略;决定数字化方案和企业的投入;创新销售模式来适应当地市场的需求;最终实现卓越的销售与市场,在这个不断变化、竞争激烈的环境中增加市场份额。

你可以根据自己侧重的分会场主题量身打造两天的日程安排:
第一 会场:多渠道营销
第二分会场:销售绩效与管理


Key Topics

  • 重铸客户关系管理方案,最大化互动性产品介绍的效力
  • 运用数字营销及互联网更进一步地提升市场业绩
  • 借助全球医药管理和运营模式,积极推动,因地制宜地带动中国本土品牌的效力
  • 制定战略来促进销售绩效并应对快速多变的市场环境
  • 如何在中国市场上实现合规的卓越销售
  • Previous Attendees Include

    Astellas Pharma; AstraZeneca; Bayer Healthcare; Beaufour Ipsen (Tianjin) Pharmaceutical; Beijing Fresenius Kabi Pharmaceutical; Besins Healthcare; Bristol Myers Squibb; Cardinal Health China; Covidien Healthcare International Trading; DKSH; DXY; Eisai China; Eli Lilly Trading; Grifols Internaional; GSK China; Hangzhou MSD; Merck Serono China; Novo Nordisk Pharmaceuticals; Rxmidas Pharmaceuticals; Shanghai Chemway International Pharmaceutical; Shanghai Hospira Distribution; Takeda (China) Holdings; UBS Saatchi & Saatchi Health; UCB Pharma Shanghai; Wanbang Biopharmaceuticals


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


    Event Sponsors
    Platinum Sponsor
    IMS Health
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    Platinum Sponsor
    Veeva Systems
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    Platinum Sponsor
    麦肯健康传播
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    Platinum Sponsor
    丁香园
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    Gold Sponsor
    韬睿惠悦
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    Silver Sponsor
    C3i
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    Silver Sponsor
    UBS Saatchi & Saatchi Health
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    Silver Sponsor
    DigitasLBi
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    Business Development Sponsor
    上海新诤信知识产权服务股份有限公司
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    Practical Insights From

    Winston Wei
    市场总监
    康联药业,大中国区

    Weiwei Feng
    市场准入总监
    礼来,中国

    Michael Sun
    销售总监
    Rxmidas 制药,中国

    Joseph Jia
    营销与医疗总监
    先声药业集团,中国

    John Wan
    副总裁兼市场营销总监
    Betta 制药(Amgen-Betta合资公司)

    Janet Dong
    业务分析和销售绩效总监,肿瘤事业部
    诺华,中国

    Click Here For Full Agenda

    Voice of Our Customers
    • "Well organized meeting." Publicis Healthcare Communications Group
    • "It's fruitful and practical" - Fresenius Kabi
    • "It was a good event for exchange the different opinion and practice in industry" Rxmidas Pharmaceuticals
    • "A good event to exchange idea with industry expert" Menarini
    • "Great conference!" Luqa Pharmaceuticals
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew


    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    Telephone:
    +603 2723 6757
    Fax: +603 2723 6699
    Email: SharonC@marcusevanskl.com