marcusevans conferences

2nd Annual Pharma 2014: Sales and Marketing Excellence

Driving marketing effectiveness and sales revenue whilst enhancing compliance through formulating and implementing best-in-class strategies

20-21 Nov 2014
InterContinental Shanghai Pudong, China

Why You Should Attend

2nd Annual Pharma 2014: Sales and Marketing Excellence

The value of China's pharma market will jump 650 percent to $315 billion in 2020 from about $48 billion in 2013. That's a compound annual growth rate of more than 26 percent. According to research firm GlobalData China is clearly the second largest pharma market in the world. However, with the market dynamics, mobile and digital excitements, and the industry being under close scrutiny of the Chinese government, pharma executives are urged to maximise commercial excellence whilst sustaining a compliant business with the ultimate goal of improving the bottom line.

marcus evans 2nd Annual Pharma 2014: Sales & Marketing Excellence conference will provide you a range of case studies presented by some of the most successful pharma organisations, and showcase best practices on formulating a customer centric strategy to enhance marketing effectiveness; deciding on the digital initiatives to devote company resources; innovating sales models to adapt to the local markets; leveraging on SFE solutions to increase revenue; eventually achieving sales and marketing excellence, and growing further in the ever-changing, ever-tighten marketplace.

Tailor-make your own programme by selecting from either of the streams:
Stream One: Multi-Channel Marketing
Stream Two: SFE & Sales Management

Key Topics

  • Restructuring Physician CRM Approach to Maximise Gains from Interactive Detailing
  • Embracing E-Marketing and Internet Advancements to Bring Marketing Effectiveness to the Next Level
  • Successfully Managing Strategic Marketing and Product Launches in the Local Market
  • Planning Strategies that Drive Sales Force Effectiveness (SFE) and Cope with Fast Changing Parameters
  • Achieving Compliant Sales Excellence in the Chinese Market
  • Previous Attendees Include

    Astellas Pharma; AstraZeneca; Bayer Healthcare; Beaufour Ipsen (Tianjin) Pharmaceutical; Beijing Fresenius Kabi Pharmaceutical; Besins Healthcare; Bristol Myers Squibb; Cardinal Health China; Covidien Healthcare International Trading; DKSH; DXY; Eisai China; Eli Lilly Trading; Grifols Internaional; GSK China; Hangzhou MSD; Merck Serono China; Novo Nordisk Pharmaceuticals; Rxmidas Pharmaceuticals; Shanghai Chemway International Pharmaceutical; Shanghai Hospira Distribution; Takeda (China) Holdings; UBS Saatchi & Saatchi Health; UCB Pharma Shanghai; Wanbang Biopharmaceuticals

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Platinum Sponsor
    IMS Health
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    Platinum Sponsor
    Veeva Systems
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    Platinum Sponsor
    McCann Health
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    Platinum Sponsor
    DXY (
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    Gold Sponsor
    Towers Watson
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    Silver Sponsor
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    Silver Sponsor
    UBS Saatchi & Saatchi Health
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    Silver Sponsor
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    Business Development Sponsor
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    Practical Insights From

    Winston Wei
    Marketing Director
    Coland Pharma, Greater China

    Weiwei Feng
    Director, Access Strategy Planning
    Eli Lilly, China

    Joseph Jia
    DGM / BU Head / Operation Centre Head
    Shanghai CP Guojian Pharmaceutical, China

    John Wan
    Vice President & Head of Marketing
    Betta Pharmaceuticals (Amgen-Betta JV)

    Janet Dong
    Director of Business Analysis & SFE, Oncology BU
    Novartis, China

    Aaron Tian
    Director of Multi-Channel Marketing
    AstraZeneca, China

    Click Here For Full Agenda

    Voice of Our Customers
    • "It's fruitful and practical" - Fresenius Kabi
    • "It was a good event for exchange the different opinion and practice in industry" Rxmidas Pharmaceuticals
    • "A good event to exchange idea with industry expert" Menarini
    • "Great conference!" Luqa Pharmaceuticals
    • "Well organized meeting." Publicis Healthcare Communications Group
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    +603 2723 6757
    Fax: +603 2723 6699