marcusevans conferences

Innovate 2014

Reshaping your innovation strategy to sustain organisational profitability and long-term competitiveness

11-12 Sep 2014
Shanghai Marriott Hongqiao Hotel, Shanghai, China

Why You Should Attend

Innovate 2014

This conference is produced in collaboration with China Chamber of Commerce for I/E of Foodstuffs, Native Produce and Animal Products (CFNA). Do view the welcome letter from the President of CFNA, Mr Bian Zhenhu - 2.pdf

China is innovating, the government is emphasising on indigenous innovation, underlined in the latest five-year plan. McKinsey & Company reported a doubling of the global percentage of patents granted to Chinese inventors since 2005. However, Chinese and multinational organisations bring different strengths to fight for the leading position in the market, the competition has never been fiercer. Companies are facing numerous challenges when it comes to innovating rapidly and effectively, including an absence of advanced techniques for understanding-analytically, not just intuitively-what customers really want, corporate cultures that don’t support risk taking, and a scarcity of the sort of internal collaboration that is essential for developing new ideas.

Innovate 2014 Forum will gather innovation experts as well as organisations' top management to brainstorm and benchmark best practices to achieve true innovation success. The event will feature presentations on establishing organisational paradigm and innovation eco-system; share case studies on planning innovation based on validated customer insights, improving effectiveness and cost efficiency, capitalising on social media and other technologies, and enhancing customer experience at all touch points with ultimate products and services. This is an event you cannot miss!

Key Topics

  • Unlock Breakthrough Innovation from Consumer-Driven Product Development with GlaxoSmithKline, UK
  • Find Out How Johnson & Johnson Maximise Their Market Share Through Successful Localisation
  • Integrate multiple innovation dimensions with Swarovski, Austria to generate true commercial value:product, process, technology, service and business model
  • Get Insights from Electrolux, China on The Three Pillars Stategy: Open Innovation to Double Innovation Power
  • Learn from Jiangsu Five Star Appliances, China &Best Buy (Asia Pacific) Ltd on Responding Quickly to the Ever-Evolving Environment through 3D Innovation Strategy: Define – Design – Deliver
  • Previous Attendees Include

    Abbott Nutrition; Affinnova; Alibaba Group; Asia Pulp and Paper; Avon Management; Beiersdorf; Bluestar Silicones; Bosch Investment; Boston Scientific; Cisco System; Columbus McKinnon; Comau Engineering; Covidien; Danisco; Dow Chemicals; Draeger Medical; Elanco - Animal Health Division of Eli Lilly; Elkem International Trade; Ericsson; Essilor; Foxlink; GlaxoSmithKline; Grupo Bimbo; Henan Cultural Industry Investment; Hershey; HP; Huntsman Advanced Materials; IMD; Infinitus; J&J; JOT Automation; Karcher Cleaning Systems; Landor Associates; Lucta; Magneti Marelli Electronic; Market Insight Consultants; Medtronic; Merck Serono; Merch Sharp & Dohme; Novo Nordisk Pharmaceuticals; Nu Skin; Ovideo Media; Owens Corning; Philips Research; Positec Tools Group; Procter & Gamble; Puratos Food; Research Centre for Global R&D Management; SCA; Schneider Electric; Shanghai Association for Science and Technology; Shenzhen BYD Auto; Siemens; Speed Thinking and Blitz; Spin Master Toys Far East; Symantec; TE Connectivity; Tesa R&D Asia Pacific; The Coca-Cola Company; The Commercial Aircraft Corporation of China; The Linde Group; Tiangong Tech; Unilever; Weckerle Cosmetics; Wilmar BioTechnology Research & Development Center; Wyeth Nutrition

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Christopher Dineen
    R&D Director Asia Pacific
    Electrolux, China

    David Guo, Ph.D
    R&D Director
    Dow Coating Materials – Asia Pacific, Dow Asia Pacific Customer Innovation Centre, China

    Jeff D. Lindsay, Ph.D.
    Head of Intellectual Property
    Asia Pulp and Paper, China

    Amy Chen
    Director, Business Innovation
    Daimler Greater China

    Veronique Boudaud
    Senior Director for Technical Services, Asia Pacific and India
    Cisco, Singapore

    Stefan Uhrlandt, Ph.D.
    Group Director, Research & Development
    Johnson & Johnson, Germany

    Peter Blenkiron, Ph.D.
    Senior Director of Product Development – Skin Health
    GlaxoSmithKline, UK

    Michael Xie
    Head of New Category & Assistant Director of Merchandising Centre
    Jiangsu Five Star Appliances, China Best Buy (Asia Pacific) Ltd

    Click Here For Full Agenda

    Voice of Our Customers
    • "Overall good content and diverse view of points within the two days event." Dow Chemicals
    • "Well-organised, I enjoyed the different industry sharing that can enhance knowledge integration." AVON
    • "Great content and company diversification." Mars
    • "Conference arrangements were good and well organised." The Linde Group
    • "Nice and very interesting topics were discussed in the conference." Lucta Flavour Co., Ltd
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Sharon Chew

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50450 Kuala Lumpur , Malaysia

    +603 2723 6757
    Fax: +603 2723 6699