Reshaping your innovation strategy to sustain organisational profitability and long-term competitiveness
11-12 Sep 2014
Shanghai Marriott Hongqiao Hotel, Shanghai, China
- Why You Should Attend
This conference is produced in collaboration with China Chamber of Commerce for I/E of Foodstuffs, Native Produce and Animal Products (CFNA). Do view the welcome letter from the President of CFNA, Mr Bian Zhenhu - http://www.marcusevansassets.com/HTMLEmail/LoR 2.pdf
China is innovating, the government is emphasising on indigenous innovation, underlined in the latest five-year plan. McKinsey & Company reported a doubling of the global percentage of patents granted to Chinese inventors since 2005. However, Chinese and multinational organisations bring different strengths to fight for the leading position in the market, the competition has never been fiercer. Companies are facing numerous challenges when it comes to innovating rapidly and effectively, including an absence of advanced techniques for understanding-analytically, not just intuitively-what customers really want, corporate cultures that don’t support risk taking, and a scarcity of the sort of internal collaboration that is essential for developing new ideas.
Innovate 2014 Forum will gather innovation experts as well as organisations' top management to brainstorm and benchmark best practices to achieve true innovation success. The event will feature presentations on establishing organisational paradigm and innovation eco-system; share case studies on planning innovation based on validated customer insights, improving effectiveness and cost efficiency, capitalising on social media and other technologies, and enhancing customer experience at all touch points with ultimate products and services. This is an event you cannot miss!